EC & B4BC - Life made EC

Cancer awareness is a cause that has always been close to our hearts. This year the fight became personal when one of our own EC team members, Sam, was diagnosed with breast cancer.

As our entire team watched her battle (and win!) with grace, courage and steadfast determination we were inspired to create a revamped cancer awareness line and partner with an organization that could take our efforts even further.

Boarding for Breast Cancer (or B4BC), a foundation dedicated to breast cancer education and prevention, was the perfect partner to spearhead our fundraising efforts. With 50% of proceeds from sales of the cancer awareness collection going directly to the organization, we were able to raise over $4,000 in October alone.

Sam herself became even more involved and got to see firsthand the incredible support and work that B4BC is doing at this year’s “Chasing Sunshine” retreat.

She shared her experience with us, saying that at first she felt apprehensive committing to the weekend, being only two weeks post-surgery and understandably mentally and physically weak. A born fighter, Sam never complained and never appeared afraid, remaining strong for her two children and inspiring us all.

She was worried that the weekend would be rehashing the pain, fear and the injustice of the disease. Her tumors were gone but the wounds were literally and physically still fresh and she did not want to dwell. I’ll let Sam’s quote speak directly to her experience:

“I was 100% incorrect in thinking I was walking into a weekend of “woe is me,” rehashing diagnoses and treatments. The weekend was filled with positive people, positive experiences, genuine empathy and a sympathy and sisterhood that only someone who has traveled this devastating path can understand. Everyone helped me with the activities I was physically unable to perform and we shared some amazing conversations and experiences. We all felt so grateful to be alive, and I just felt so fortunate to connect with such a supportive organization and group of women.”

We are so proud to be associated with both Sam, everyone at B4BC and all of the fighters out there beating, battling & going to bat for a cure for cancer.